Guide on Social Entrepreneurship

Social Entrepreneurship - A guide for everyone

This material has been created especially for those who want to discover the world of Business Impact,
Social Economy and Social Entrepreneurship.

Social entrepreneurship is a phenomenon that has been developing for decades in European countries, the US and Australia. Today, it is not uncommon to come across an American or European company that is not just about generating revenue, but also pays attention to the social and responsible side of its business. In this respect, social business or impact entrepreneurship is considered a new branch of the economy on a global and local scale. Each country/region has its own speed of development, with most defining social entrepreneurship, social impact and innovation in their own way.
By reading this guide, you will gain a better understanding of what social entrepreneurship, the social economy, and the prospects for the field in both Moldova and other countries.
Start innovating and contribute with positive changes for the community and the environment! Create impact through responsible entrepreneurship!

Download the guide in ROMANIAN

Download the guide in RUSSIAN

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WHAT WILL YOU DISCOVER IN THE GUIDE?

  • Social Entrepreneurship: DE JURE AND DE FACTO
  • Differences between social affairs and other institutions
  • Key concepts of Social Economy: ESG, SDGs, Impact Business, business with CSR, social innovations
  • Principles of Social Entrepreneurship
  • Social entrepreneurship and the Sustainable Development Goals
  • Social Entrepreneurship Ecosystem
  • Diversity of social enterprises
  • Measuring Social Impact
  • Social Economy Actors
  • Social-entrepreneurial activity in Moldova

Download the guide in ROMANIAN

Download the guide in RUSSIAN


The guide was developed by EcoVisio in partnership with the Agency for Innovation and Development, the Social Entrepreneurship Association, with financial assistance from Sweden and the UK within the framework of the project "Export Capacity Development on the banks of the Dniester River" (AdTrade) implemented by the United Nations Development Programme (UNDP). The contents of the guide are the sole responsibility of the author and do not necessarily represent the views of Sweden, the UK and UNDP.

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ONLINE COURSE: Social entrepreneurship for beginners

ONLINE COURSE: Social entrepreneurship for beginners

WHAT THE COURSE IS ABOUT:

The course explores the basics of social entrepreneurship, explains the legislative perspectives on social entrepreneurship and provides examples of existing social enterprises. And at the end, you will also discover a useful tool - the Social Business Canvas.

FOR WHOM?

For all those interested/interested in better understanding the field of social entrepreneurship in the Republic of Moldova. For young men and women with initiative, who want to bring more social impact or for NGOs who want to achieve more financial independence.
The course is available in Romanian and Russian (with subtitles).

COURSE DURATION:

9 LESSONS averaging 5-6 minutes each. Total time for video content: 45 minutes.

Total time to complete the course, including time to study additional materials: 5 days.

COURSE CONTENT:

  • Lesson 1 - Introduction to the Social Entrepreneurship course

    https://www.youtube.com/watch?v=CHK86-aK7As&list=PL9ZNCbNc7JUqw0zSYaOWJYZKqvNWYgwqs&index=1&pp=gAQBiAQB

  • Lesson 2 - Definition of Social Entrepreneurship

    https://www.youtube.com/watch?v=mPHqkq8VqjM&list=PL9ZNCbNc7JUqw0zSYaOWJYZKqvNWYgwqs&index=2&pp=gAQBiAQB

  • Lesson 3 - General Aspects of Social Entrepreneurship

    https://www.youtube.com/watch?v=baPAAwztj3o&list=PL9ZNCbNc7JUqw0zSYaOWJYZKqvNWYgwqs&index=4

  • Lesson 4 - Differences from other businesses

    https://www.youtube.com/watch?v=jAb_14Z_8jQ&list=PL9ZNCbNc7JUqw0zSYaOWJYZKqvNWYgwqs&index=4&pp=gAQBiAQB

  • Lesson 5 - Principles and Values of Social Entrepreneurship

    https://www.youtube.com/watch?v=GKvLUMcUXg0&list=PL9ZNCbNc7JUqw0zSYaOWJYZKqvNWYgwqs&index=5&pp=gAQBiAQB

  • Lesson 6 - The Social Impact of Social Entrepreneurship

    https://www.youtube.com/watch?v=IkP7v--Oj1I&list=PL9ZNCbNc7JUqw0zSYaOWJYZKqvNWYgwqs&index=6&pp=gAQBiAQB

  • Lesson 7 - Examples of Social Enterprises

    https://www.youtube.com/watch?v=A_jhLhGxtDU&list=PL9ZNCbNc7JUqw0zSYaOWJYZKqvNWYgwqs&index=9

  • Lesson 8 - The Social Entrepreneurship Ecosystem

    https://www.youtube.com/watch?v=CsXAb1xOhVY&list=PL9ZNCbNc7JUqw0zSYaOWJYZKqvNWYgwqs&index=8&pp=gAQBiAQB

  • Lesson 9 – Social Business Canvas

    https://www.youtube.com/watch?v=fpyzfIGDK9U&list=PL9ZNCbNc7JUqw0zSYaOWJYZKqvNWYgwqs&index=9&pp=gAQBiAQB


This course is organized in the framework of the project "Social Entrepreneurship for Youth" with the financial support of the Ministry of Education and Research of the Republic of Moldova through the Grant Programme for Youth Organizations 2022.

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Social Entrepreneurship and Social Economy for everyone

Social Entrepreneurship and Social Economy for everyone

The project "Social Entrepreneurship and Social Economy for everyone" aims to strengthen the position of social entrepreneurship in the information and legislative field of the Republic of Moldova. At the same time, the project contributes to sustainable economic development and increased resilience to future crises by promoting social entrepreneurship and social economy. The aim of the project will be achieved through various activities such as organising webinars and offline events, running an information campaign on social entrepreneurship, organising a public event as part of the Social Entrepreneurship Month and advocating for the inclusion of key SE concepts in state strategic documents. Expected outcomes include a favourable information environment with relevant and inspiring materials on social entrepreneurship, new connections and useful knowledge in the field gained by beneficiaries, and favourable legislative changes for the sector. In this way, we will continue and ensure the sustainability of EcoVisio's activities but also of the whole community of social entrepreneurs over the past years.

Project's objectives:

  • Objective 1

    Explanatory materials on the concepts of social economy and social entrepreneurship are widespread and reached an audience of at least 5000 people in 2023-2024.

  • Objective 2

    The concepts of social economy and social entrepreneurship are presented and addressed in public discussions and other government events involving the voluntary sector.

Project's activities:

  • Activity 1.1

    Inform and popularise the concept of social entrepreneurship and social economy.

    Conduct information and education events in the form of webinars and offline meetings with target audiences (including sessions in educational institutions).

  • Activity 1.2

    Information campaign on Social Entrepreneurship

    Create and promote podcasts, explainer videos, interviews, media articles, short videos (reels) and the Impact Heroes success story collection.

  • Activity 1.3

    Public event to raise awareness of the target area in Social Entrepreneurship Month.

    Holding a public event to raise awareness and promote the concepts of social entrepreneurship and social economy, and holding Impact Days 2024 (Social Entrepreneurship Month - May, 2024).

  • Activity 2.1

    Advocacy for the inclusion of key concepts in state strategic documents.

    Advocacy activities, such as attending meetings of relevant institutions.

  • Activity 2.2

    Constant information to the social entrepreneurship ecosystem on the most important news and changes in the field.

    Creating and publishing information materials on Social Entrepreneurship and related fields. Articles, short explanatory and informative documents.


Contacts:


This project is carried out by "AO EcoVisio" with the support of the East-European Foundation, from resources provided by the European Union and Sweden.

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EU4Youth

Fostering Youth Social Entrepreneurship and Practical Career Management Skills in Ukraine, Moldova, Georgia and Armenia through the Innovative Social Student Companies (SSC) Approach

Location of the action:
Armenia, Georgia, Republic of Moldova, Ukraine
Duration of the action:
24 months
  • Overall Objective

    Foster the active participation of youth in both democratic life and in the labour markets of UKR, MLD, GEO and ARM with a special focus on disadvantaged youth, thus contributing to sustainable and smart growth, social cohesion and reduction of inequalities in EaP countries. 

  • Specific Objective

    Foster youth social entrepreneurship and develop youth’s career management skills, digital skills and skills needed for green transition in UKR, MLD, GEO and ARM through the innovative educational concept SSC, with the integral involvement of civil society actors, authorities and entrepreneurs at local, regional and national levels.

  • Expected Outputs 1 and 2

    Output 1: The necessary foundation has been laid for the development of successful SSC in MLD, GEO and ARM by capacitating representatives of CSOs and youth centres as competent trainers, developing educational materials and establishing an online portal for SSC. 

    Output 2: An education programme on SSC with the potential for national and international enlargement has been implemented in schools across UKR, MLD, GEO and ARM, resulting in at least 24 established SSC, and 100 young people have completed short internships in social enterprises.

  • Expected outputs 3, 4 and 5

    Output 3: Best practices from the local pilot programmes are disseminated to the national level of all four countries through awareness-raising work and published materials, as well as through the integration of the SSC model into curricula and/or local school systems in MLD, GEO, and ARM (based on the successful Ukrainian experience). 

    Output 4: Permanent national and transnational SSC networks and partnerships are created and an annual award for the best SSC in UKR is established. 

    Output 5: Youth affected by armed conflicts (those who are confronted with the war atrocities and psychological and social traumas) received skills and knowledge for enhancing economic and societal resilience in their countries through access to within the project developed online courses on social and green development skills and psychological support.

Each output is attained through a cluster of activities:

  • Output 1 envisages the implementation of the SSC concept through focus groups, ToT programme, online portal and development of education materials, thus preparing for output 2 activities. 
  • Output 2 foresees the piloting of an educational programme on SSC in selected schools: 60 schools are selected for workshops. Further competitive selection gives 24 schools the opportunity to establish SSC through mentoring and grant support. 100 young people take part in SE internship programmes. 
  • Output 3 covers the dissemination of best practices from output 2 through awareness campaigns, a methodological guide on SSC, and the integration of SSC into curricula of secondary/vocational education through cooperation and advocacy meetings with the MoEs. 
  • Output 4 establishes sustainable structures for SSC through study trips, a multinational SSC network, international conference for authorities, CSOs, established SSCs, SEs and business sectors, a SE support system based on existing youth centres, an annual SSC award in UKR and an SSC summer school for young trainers and entrepreneurs. 
  • Output 5 provides, based on a survey conducted within the project, tools to improve the socioeconomic situation of youth affected by the conflict including psychological support.

Contacts:


This project is funded by the European Union.

Partners: ChildFund (Germany), School of ME (Ukraine), EcoVisio (Moldova), Vesta (Moldova), EDEC (Georgia), CODE (Armenia). 

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REDUCE ENERGY: Energy efficiency solutions for better communities

REDUCE ENERGY: Energy efficiency solutions for better communities

Saving energy has not been a big topic in Moldova until recently. Russia's war of aggression has significantly worsened the situation. Moldova is 95% dependent on Russia in the energy sector and, in addition to the government, civil society must also play its part.

This project aims to contribute to Moldova's independence and its preparation for the 21st century through training, campaigns and exchanges with German experts. In ongoing training, consultants are trained to provide support on energy saving. They attend a 2-day workshop in Rîșcova, and then consult the households in their communities.

The knowledge will be deepened by a visit to Germany. At the same time, there will be debates on solar and thermal energy, thermal insulation and other energy efficiency techniques, and simple energy-saving tips for the wider public in advocacy campaigns.

The aim is to keep the topic of energy efficiency in the spotlight for the winter of 2023-2024.

The calendar of activities:

  • Workshop for energy consultants, Rîșcova, July 2023
  • Study visit to Germany, Dortmund-Kassel, August 2023
  • Thematic trainings: building envelope, solar energy systems, energy efficiency techniques, September-October 2023
  • Carrying out community energy consultancies, September-December 2023

Workshop for energy consultants

During the training in Rîșcova, EcoVillage Moldova, participants learned about energy efficiency practices and techniques that can be applied in a Moldovan household. Thus, the participants had a theoretical insight into the subject with the help of experts, but also an exchange of practical knowledge based on practices and infrastructure already existing at EcoVillage Moldova.


Study visit to Germany

The project beneficiaries had a study visit to Germany in August 2023. This involved numerous visits and exchanges of experience with local experts, who are leaders in the field of energy efficiency and use technology, innovation and resource efficiency to create an efficient system with a positive environmental impact. Here are some of those visits:

In Wolfhagen, we met Manfred Schaub, Energie 2000 project manager, who, with over 23 years of experience in energy efficiency, told us how communities can work together to produce and sell energy. So we visited a wind farm, which is run by a local cooperative, whose members told us about their experience in this project.

On the other hand, the Kassel region has amazed us with the social projects in which the community is involved. The Stromspar-Check project supports socially vulnerable and/or low-income households with consultancy and financial support to make their homes more efficient at minimal cost. Clever for the climate - a forward-looking project in which climate protection is achieved through energy savings in schools and kindergartens - sustainably and without large investments, just through resource efficiency (such as biomass heating with an automated supply system).

Although renewable energy technologies are considered innovations, they can still be combined with historic buildings, and become unique projects, as we saw at Wasserschloss Wülmersen - on the almost ruined roof of an old castle, where transparent photovoltaic panels were installed.

Another source of renewable energy is biogas plants. In Wolfhagen, 20 farmers have joined forces and created an energy cooperative where they produce both electricity and gas to heat public buildings and private homes.

In addition to the financial benefit, farmers gain valuable fertiliser and can exploit the poor quality crop, which is not saleable but suitable for energy use.

Axel Götte, a teacher of physical education from Niederelsungen, showed us his ancestors' building (a former grain warehouse and an old stable), which he renovated into a private house according to energy efficiency principles.

In Dortmund, Martin Steinestel, an energy consultant with more than 20 years' experience, showed us how a community can make considerable savings on heating with heat pumps and electricity from photovoltaic panels installed on roofs as well as insulating old buildings to avoid heat loss. Then Holger Kanschik gave us a tour with a look at the city's energy evolution over the past 150 years. We could see how Dortmund has been transformed from an industrialised city with a developed metal industry into a comfortable place to live, and for this urban planning project, Dortmund won the German Urban Development Award.

In the Viaduct Blick community we looked at a good example of combined heat and power - a complex, well-defined system that makes maximum use of fossil fuel energy (electricity and heat) and reduces CO² emissions. Community members have installed simple photovoltaic panels, connected only to the 220 V socket, and for community needs have rooftop photovoltaic panels, and green roofs, designed to absorb water and reflect the sun's rays. These practices can be implemented in Moldova to reduce consumption and increase the efficiency of heating systems.


Thematic trainings with Rainer Winkels

With over 20 years of experience in energy efficiency of residential and non-residential buildings, Rainer Winkels, an engineer by profession, came to Moldova to share best practices with those interested. The training on 28-29 October was attended by 24 people from different regions of the country interested in the topic. During the trainings participants learned about:

  • The connection between climate change and energy consumption;
  • Elements of energy efficiency in their own household;
  • Useful practices for increasing energy efficiency;
  • Tips for new and old buildings;
  • How energy consulting processes are carried out in Germany.
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In addition to the 2 days of training, participants were able to benefit from other activities during the following week. Thus, they took part in a study visit to the company Grip Engineering in Goian, which presented the benefits of business investments in photovoltaic panels and thermal insulation based on their example. Likewise, the participants together with the specialist Rainer Winkels offered a free energy consultation at a household in the village of Rîșcova. The participants followed closely the process and the most current questions of the locals with reference to energy efficiency so that they are better prepared for future energy consultations in their community.

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Expert Rainer Winkels added value to these trainings also by distributing information materials that are used by German specialists. These experiences have prepared the project participants to be able to provide energy consultations in their communities and to help inform citizens about the benefits of energy efficiency and insulation investments.

Anyone interested in collaborating on energy efficiency projects should contact Julian Gröger at julian.groeger@posteo.de.

The project "REDUCE ENERGY: Energy efficiency solutions for better communities" funded by the German Federal Foreign Office and implemented by EcoVisio in partnership with Active Commons e.V. from Germany runs from July to December 2023 in Moldova.

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